AmeriHealth New Jersey Promotes Erin Lieber to Director of Marketing and Product Innovation
Cranbury, NJ - October 24, 2011 - AmeriHealth New Jersey today announced that Erin Lieber has been promoted to director of marketing and product innovation. In her role Lieber is responsible for overseeing the marketing and product management teams. She also oversees all internal and external marketing communications, including social media initiatives, the company website, as well as all company-wide events. Previously, Lieber was senior product manager.
“Erin is a valuable asset to our organization,” said Mike Munoz, vice president of sales and marketing for AmeriHealth New Jersey. “Her knowledge and understanding of this industry has taken our marketing initiatives to a new level.”
Prior to joining AmeriHealth New Jersey in 2010, Lieber was market strategy manager at WellPoint where she led strategic initiatives among national accounts as well as local Blues plans.
Lieber is a Wharton fellow of the University of Pennsylvania and holds a B.S. in marketing and international business from Villanova University. Currently, she is pursuing an MBA in health care through George Washington University.
AmeriHealth HMO, Inc. and AmeriHealth Insurance Company of New Jersey (collectively, AmeriHealth New Jersey) provide health insurance coverage to employers and individuals throughout New Jersey. The company has the largest provider network in New Jersey*, and that network includes access to hospitals and doctors across the nation. The company is also committed to offering value-added insurance solutions for customers through its innovative wellness and incentive programs and benefits designs.
The company’s managed care plan, AmeriHealth HMO, Inc. has received the highest possible accreditation by the National Committee for Quality Assurance (NCQA) by meeting NCQA’s rigorous evaluation standards.
AmeriHealth New Jersey and its affiliates are a growing group of insurance and health companies whose product portfolios include health insurance, workers’ compensation, property and casualty insurance, and management services. AmeriHealth New Jersey headquarters are located in Cranbury, NJ.
* Based on analysis done through an independent source.