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Press Release

AmeriHealth NJ Extends Sponsorship Agreement with Rutgers Athletics

Little Falls, NJ - July 10, 2008 - Nelligan Sports Marketing, Inc (NSM) and Rutgers University announced today that AmeriHealth New Jersey has agreed to a three-year contract extension for promotional sponsorship of Rutgers Athletics. The original agreement was signed in 2007 but now extends through the 2011 season. This sponsorship includes various marketing elements such as radio commercials on the Rutgers Radio Network, in-stadium signage, print advertisement in the official Rutgers Football Gameday program and identification on the official website of Rutgers Athletics. These elements will maximize the exposure of AmeriHealth’s partnership with Rutgers Athletics.

“We are excited to welcome back AmeriHealth as a valued member of our Rutgers Corporate Partner Team,” said Kevin MacConnell, Deputy Director of Athletics. “As a dedicated member of the Rutgers community, AmeriHealth is a perfect partner to help us both provide additional excitement to our fans. We look forward to working with AmeriHealth to reach members of the Rutgers fan base throughout the tri-state area.”

“As a New Jersey-based insurer serving New Jersey members, AmeriHealth is proud to extend our alliance with one of our state's strongest brands — Rutgers Athletics,” said Michael Munoz, vice president, sales and marketing. “Rutgers Athletics brings AmeriHealth a level of exposure to a loyal, enthusiastic fan base that’s hard to match.”

About AmeriHealth
AmeriHealth New Jersey provides health care coverage to nearly 230,000 New Jersey residents. The company’s contracted hospital and physician network includes thousands of physicians at 76 hospitals throughout its service area.

AmeriHealth New Jersey has offices in Mt. Laurel and Iselin. The company’s managed care plan, AmeriHealth HMO Inc. of New Jersey, has received the highest possible accreditation by the National Committee for Quality Assurance (NCQA) by meeting NCQA’s rigorous evaluation standards. AmeriHealth New Jersey is part of AmeriHealth, Inc, a growing group of insurance and health care companies whose product portfolio includes health insurance, workers’ compensation, property and casualty insurance, and management services.

About Nelligan
Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through their corporate relationships. NSM’s high-level sales executives have a proven track record of exceptional revenue growth and management of the sports properties represented. Nelligan Sports Marketing represents some of the elite college properties, including the Pac-10 Conference, the Horizon League, Brown University, Colorado State University, Eastern Michigan University, Fairfield University, Florida Atlantic University, Indiana State University, University of Louisville, Marquette University, Middle Tennessee State University, Newberry College, Princeton University, Providence College, Rutgers University, West Virginia University, University of Wisconsin at Green Bay, Wright State University, the Colonial Athletic Association and its twelve (12) member institutions, Florida Citrus Sports, including the Capital One Bowl and the Champs Sports Bowl. For more information about Nelligan Sports Marketing, please visit www.nelligansports.com.

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